What's in my tool box? Well, let me tell you.

I've been a freelancer and business entrepreneur for over two decades.  In that time, I've spent many a long night scouring the internet for programs and tools to help me work more efficiently. Generally if you need it, someone has already created it.

I've dropped in some of my most used go-to business tools which are (mostly) free and user friendly. No coding skills needed my friend.  

I'll be updating this page regularly, so keep checking back for new links and business hacks to save you time and money!


Google Pagespeed Identify ways to make your site faster and more mobile-friendly for SEO. Why is that important? because a faster website will organically rank higher, have lower jump rates and ultimately decrease the viewers engagement. Hot tip!  having unused or faulty apps or plugins can cause your page speed to be low. Check yours at Google Pagespeed.

Google My Business Manage your online presence across Google, including Search and Maps for organic SEO.  This is a critical step, especially as you can ask your customer to post a review, which will organically boost your search ranking. - list your business on Google My Business today

Google Keyword Planner AdWords tool for new or experienced advertisers that's like a workshop for building new Search Network campaigns or expanding existing ones. Start planning your keywords and negative keyword's now ladies.

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. A must if you have a website and are interested in data to increase customer engagement. Just create an account and upload your GA code to your website to start tracking!

Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimise visibility of their websites. 

Google Website Crawl
Whenever you create a new website or blog for your business, the first thing you probably want to happen is have people find it. And, of course, one of the ways is to get Google to crawl the website or URL. Let's click this link now!

Scheduling PLANNING

Hootsuite An oldie but a goodie. Hootsuite is a platform for managing multiple social media accounts through a single dashboard. Noice

Planloy Manage, plan, and schedule your Instagram posts from your computer and mobile phones. Create a cohesive Instagram feed and manage multiple Instagram accounts visually via Planloy.

Sendible (Social Media Management Tool for Agencies) is a browser-based platform you can use to manage all of your social media marketing efforts. You can compose and schedule content for your social media accounts and blog, and Sendible suggests the best times to post for optimal engagement. You can also plan a content calendar, assign tasks to team members, and use Sendible’s Social CRM tool to manage customer records.

Design TOOLS

Canva While I know I don't need to tell you about this one, I'm going to include it because I have a massive girl crush on the founder, Melanie Perkins. Canva is a free graphic-design tool website. It has an easy to use drag-and-drop interface and provides access to over a million photographs, graphics, and fonts. this site really just gets better and better with new features launched regularly. PS. Get the paid version of you want all the bells and whistles!

Split Image Online Just created an awesome Instagram carousel in Canva or have an image that needs splitting into multiple tiles?  Split Image Online is a handy little tool to have on hand. 

WordSwag App Another oldie, but a fun once to use. Word Swag is a beautiful and intuitive app that lets users add quotes and other bits of text over their images to create something cool and unique

Instories Now this is a good one. It is a paid app, and while on the higher side $75 AUD per year, it is so worth it. What does it do? Instories is a powerful tool for creating animated stories. Create unique videos with over 300 stylish templates. I would be lost without it.

Piktochart An easy infographic design app that requires very little effort to produce beautiful, high quality graphics.

Post-it Plus App The Post-it® Plus App takes the momentum from your collaboration sessions and keeps it rolling by capturing workshop notes with a click of your camera


I am all for creating new and engaging content.  But sometimes you need a high res image for a pitch deck, background image or blog post and that's when a royalty free image can come in handy. There are so many great free sites to rummage through.  

Royalty Free Stock Images



Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Filled with tools and reports to help marketers optimise their SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management. 

Woobox is a social promotion application. It allows you to run sweepstakes, contests, polls, and more across Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest and Vine.

Gleam.  Four awesome apps in one, with my favourite being competitions.  

Bitly is a link management platform.

Qwilr Replace your PDF proposals, quotes and presentations with interactive & mobile-friendly web pages that plug into your systems and are as easy to build and reuse. This is a a bit of a game changer if you want to impress someone with your presso!

Typeform Build beautiful, engaging, and conversational online forms, surveys, quizzes and landing pages.

Xtensio is a super flexible platform for businesses to create, collaborate, share and present. Create personas, one pagers, landing pages, decks, canvases & more.

Trello is still my all time favourite project management tool. A collaboration tool that organises your projects into boards. In one glance, Trello tells you what's being worked on, who's working on what, and where a task is placed in the project's lifecycle.

Emails and Workflows

Hands down my fave.  Mailerlite lets you create smarter newsletters using your editor of choice: drag & drop, rich-text, or custom HTML. Or start fast with pre-designed templates. I love the range of landing pages, pop up forms and workflows.


Last but certainly not least, online learning platforms are a great way to broaden your skill set, or teach your very own course.

My go-to's: Udemy and Skillshare.